LA TV - Interview, Concert, and Corporate Information

Miz Mandy and her entourage of dancers and band members shot a half hour interview and four song concert for the Univision affiliated TV station and show "LA TV". "We went up last week to check out the stage and process... we watched the filming of Los Lobos and it was amazing!" states Miz Mandy, "Now it's our turn to rock!" The stage is 20' x 24' with 46 canned lights above the stage alone and about a hundred more shining from the audience. The color scheme is silver chainlink fence, with deep red brick wall, and thick dark blue curtain backing. There are 5 cameras ( 1 boom, 2 stationary, and 2 moving). Paula, the host, conducted the Miz Mandy interview from the middle of the live studio audience, who also got to ask questions about Miz Mandy. The concert itself included songs from the "Mandatory" album as well as the much anticipated album, "In The Mix", expected to be released on October 31st. LA TV reaches over 4.4 MILLION households!!! It will air on October 25th.

ABOUT:
LATV is a broadcast and Internet channel based in Los Angeles, California. We broadcast live from our studio in West LA and provide our audience with cutting-edge Latino music and entertainment, as well as original bilingual programming.

If you are in the Los Angeles area, look for KJLA on cable, on DIRECTV, on The Dish Network, or over the air on our owned & operated stations, KJLA Channel 57 and Channel 33.

LA TV FACT SHEET

Studio / Headquarters: LATV
2323 Corinth Avenue
West Los Angeles, CA 90064
(T) 310-943-LATV (5288)
(F) 310-943-5299

Web site: www.latv.com

Management: Daniel Crowe, president - dcrowe@latv.com

Richard De Anda, ad sales - sales@latv.com
Starrett Berry, affiliate sales - sberry@latv.com

Current Coverage: CABLE - 2,500,000+ homes across Kern, Los Angeles, Orange, Riverside, San Bernadino and Ventura Counties and throughout the San Fernando Valley

  • Adelphia Communications
  • Altrio
  • AT&T Broadband
  • Avenue Cable
  • Charter Communications
  • Entertainment Express
  • Jones Intercable
  • Liberty Cable
  • Mediacom
  • RCN
  • Time Warner
  • USA Media Group
  • Verizon / Americast
  • Verizon Media Ventures

DBS - 700,000+ homes across Kern, Los Angeles, Orange, Riverside, San Bernadino and Ventura Counties

  • DIRECT TV
  • DISH Network

BROADCAST - 1,200,000+ homes throughout the greater Los Angeles region

  • KJLA Channel 57 (analog) and Channel 49 (digital)

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History

Recognizing the un-served need for programming that reflects the interests of U.S. Latino youth, a small but dedicated group of individuals came together more than four years ago to create a unique and relevant viewing alternative for young Latinos. Initially, that vision took shape in a two-hour entertainment program that aired twice a week from a small studio in the San Fernando Valley and reached less than one million homes. The initiative grew rapidly, and the vision is embodied in the LATV of today. Officially founded in January, 2001, LATV now operates from its fully equipped and staffed studios in Los Angeles, producing such innovative shows as Rok-A-Mole, Mex 2 the Max, The Hip Hop Show, Request@LATV, Instant Request, L.A. Chatroom and LATV Live, which was recently recognized with an Imagen Award for Best Variety or Musical Special.

About LATV

LATV is an entertainment, lifestyle and information network serving the growing population of bilingual U.S. Latino youth and young adults aged 12-34. Dedicated to creating smart, innovative and culturally relevant programming that appeals to a bicultural audience, LATV produces and airs 20 hours of first-run original programming each week. LATV currently reaches 4.4 million television households - including 3 million cable and satellite homes - across Los Angeles, the largest Hispanic market in the U.S. Having recently expanded its programming to 24-hours a day, seven days a week, LATV is now available to cable and satellite providers nationwide. In the Los Angeles area, LATV can be viewed on cable, DIRECTV, The Dish Network, or over the air on LATV's owned and operated KJLA. For more information on programming or how to carry LATV, visit the Website at www.latv.com.

The Hispanic TV of the Future

LATV consistently features live performances by top artists from different parts of the Latino world and entertainment industry, appealing to people of widely varying interests. LATV fosters new talent and introduces viewers to cutting-edge acts, helping launch some of the hottest up- and-coming Latino artists. LATV's on-air personalities are immigrants and U.S.-born Latinos from New York and Los Angeles, and of Spanish, Mexican, Dominican, Cuban and Venezuelan descent.

As the U.S. Latino population continues to explode Ñ with projections that it will triple in size by 2050 and account for 24 percent of the total U.S. population Ñ LATV will continue to expand its programming, extend its reach and grow with its core audience. The LATV team is composed of the best and brightest professionals who are focused on developing unique and innovative programming that appeals to Latino youth and young adults and fills a previously unmet need in the media.

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Popular Bilingual Youth Network Announces Upcoming Performances Including One Hour Specials With Gloria Trevi, Kinky, and Los Abandoned, As Well as Live One of a Kind Concerts From La 5ta Estacion, Alejandra Guzman, Plastilina Mosh, Flakiss, Chelo, and Santino

This fall, 'LATV En Concierto' is bringing viewers standout live performances by today's most popular artists, including Latin and non-Latin artists alike. LATV viewers will be treated to one hour specials in September from Gloria Trevi, Kinky, and Los Abandoned, as well as special performances and interviews from La 5ta Estacion, Alejandra Guzman, Plastilina Mosh, Santino, Chelo, and many more leading Latin pop, rock, and urban acts.

Every week, LATV's studio and television audiences witness exclusive concerts in an intimate setting the way they are supposed to be: en vivo. The LATV studio audience is treated to a level of interaction with the performing artist seldom seen on other television networks, creating a true connection between artist and fan.

With its groundbreaking mix of English and Spanish language music and lifestyle programming, LATV has solidified itself as the groundbreaking network among bicultural Latinos in Los Angeles, America's top Hispanic market. LATV was singled out by the New York Times for its support of the Latin alternative genre in a cover story about the musical movement. LATV's content is predominantly in English, targeting bilingual Latino youth. Each week, LATV (which has been airing since 2001) has a live in-studio audience. Presently, LATV is the only network airing on basic cable in Los Angeles that reaches the highly sought-after bicultural demographic. A favorite of national advertisers, LATV's sponsors include Verizon, Levi's, McDonald's, VW, Target Stores, and many others.

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