"In The Mix" Breakdown

Miz Mandy "In the Mix"

A "Work in Progress" Project & Campaign

"In the Mix" is a multimedia project and campaign of Miz Mandy to include the production of music videos, new audio songs, new photos-images for the repackaging and national release of the "Mandatory" CD, release of Miz Mandy "In the Mix" DVD, interactive website, live regional "In the Mix" tour, educational "Educate Me" Public Service Announcements, Public Relations and an "In the Mix" Party to celebrate this project, its participants, luxury brand sponsors, media partners, band and fans.

Pre-Production to Launch Date

The "In the Mix" Project is now in progress with Miz Mandy. Her "In the Mix" Team has started Pre-Production and Scheduling for Production and Events and will continue until completed with the initial Phase 1 Launch Date of October 2006 of all content, production, campaign elements and events.

The specific productions and content elements for this project are:
Six Music Videos will be produced using Six Directors selected from various colleges, art and creative institutions. This can include Directors from Community Colleges, private creative colleges and media arts institutions. Each Director will be involved in the pre-production creative process, the production, shooting and editing of the music video, its viewing at the Director's educational institution- as part of an "Educate Me" Public Service Campaign of this project along with a Miz Mandy "In the Mix" Concert at the educational institution's venue of choice.

Each music video will contain luxury brands, sponsors and co-marketing media partners- magazine and television. This can include Print, TV, and others including Advertising, Marketing, PR and Promotional companies and entities. The basis for each of these sponsors and media partners to be supportive, involved and "In the Mix" with Miz Mandy is based upon the ongoing distribution of Miz Mandy's CD, DVD, and "In the Mix" Party, "In the Mix" Regional Tour and educational PSAs. The production and distribution of these Six Music Videos of Miz Mandy is the foundation for the overall content, packaging, marketing, promotion, distribution and sales for the "In the Mix" Project.

Photos and images taken from all six music videos will be the "content" used to repackage/rebrand the existing Miz Mandy "Mandatory" CD to be an enhanced CD to contain bonus songs and bonus music video and clips; use for the images, covers of the Mix Mandy "In the Mix" DVD, "In the Mix" Magazine print spread with Luxury Brands and Sponsors in October issue and for online/website as well as content for storylines for PR, Marketing, Promotion, Sales & Distribution. The "making of" these music videos, storyline of the Directors and their Learning Institutions and the direct dialogue of Miz Mandy via interviews will be put into a series of TV Programs for Cable/TV distribution along with VNRs (video news releases) in both English/Spanish. This content will also be produced and edited for Mobile Phone distribution, ring tones and educational Public Service Announcements.

Directors are now being sought and selected based on each Director's talents, ambitions and ability to deliver a hit music video as each will be distributed, marketed and viewed on all of the major national music channels and music news media outlets. Each Director will be provided on-screen credits, participate in the "Educate Me" in the classroom discussion of the project, the product and personal Q&A with Miz Mandy along with a select viewing of each music video. Each Director will participate in the live concert of Miz Mandy "In the Mix" on their campus.

Miz Mandy - "In the Mix "- Overview

  • TV Performances Ð LA TV
  • 6 Music Videos with luxury sponsors
  • 6 Ð 12 PSA's - 30/60 English and Spanish
  • Luxury TV - Documentary - "In the Mix" with sponsors/luxury brands
  • Video VNR - national/international
  • DVD Release - national with new "In The Mix" bonus track/s
  • Music Video Release - all major music video channels
  • CD Release- national
  • Tour of 6 colleges - regional - Q4
  • Luxury Magazine "8 Page Spread" - "In the Mix' with Miz Mandy CD - 1 song
  • Website- interactive media
  • Showcase Party - "In the Mix" with Miz Mandy (with all who assisted/sponsored)
  • Attendance at MIDEM in Cannes, France - Q1 2007

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